I’ve created separate videos promoting this software to dozens of different industries, each focusing on the most relevant features and examples.

Studio Helper is a feature-rich online tool for people who run music studios, dance studios, or really any kind of small school.  Users can keep track of their students and teachers, everybody’s availability, when and where they’re holding their classes, who’s paying how much on what schedule, and so forth.

I originally came in to produce one video for them, and wound up staying to write, narrate, and produce a series of 25 tutorials. Then, they asked me to create a promotional video to capture the attention of potential clients.  Which is to say, we needed to instantly establish the fact that this system works for all kinds of different studios, and even in places that don’t call themselves studios at all… while being visual and eye-catching… without getting bogged down… and without taking longer than a few seconds, since the bulk of the video needed to focus on the benefits of the software itself.

So although I’m happy with this whole video, I’m especially proud of the first 30 seconds or so.

I wrote, narrated, and produced this promotional video for ipsPODs, a task-management platform for insurance agencies.  As they put it, “We’re not another funnel; we’re the shovel that fills your funnel.”  Using a combination of screen capture footage, stock photos, and a little bit of text, I found a way to tell their story, while keeping their actual software front and center.