Promo: Studio Helper

Studio Helper is a feature-rich online tool for people who run music studios, dance studios, or really any kind of small school.  Users can keep track of their students and teachers, everybody’s availability, when and where they’re holding their classes, who’s paying how much on what schedule, and so forth.

I originally came in to produce one video for them, and wound up staying to write, narrate, and produce a series of 25 tutorials. Then, they asked me to create a promotional video to capture the attention of potential clients.  Which is to say, we needed to instantly establish the fact that this system works for all kinds of different studios, and even in places that don’t call themselves studios at all… while being visual and eye-catching… without getting bogged down… and without taking longer than a few seconds, since the bulk of the video needed to focus on the benefits of the software itself.

So although I’m happy with this whole video, I’m especially proud of the first 30 seconds or so.

Promo: ipsPODs, Productivity Software for Insurance Agencies

I wrote, narrated, and produced this promotional video for ipsPODs, a task-management platform for insurance agencies.  As they put it, “We’re not another funnel; we’re the shovel that fills your funnel.”  Using a combination of screen capture footage, stock photos, and a little bit of text, I found a way to tell their story, while keeping their actual software front and center.

Promo: Real Estate CRM

REthink… is big.  Very, very big.

It’s a real estate CRM (Customer Relationship Management) tool for real estate.  In essence, an incredibly powerful database system, where absolutely everything is interlinked and cross-referenced with everything else.  That makes it an extraordinary tool for real estate pros… but also a bit overwhelming for an outsider like me.

Still, REthink needed a promotional video to get the word out to potential users.  (Actually, they needed two videos: one for Residential real estate, and one for Commercial real estate.)

So I studied their site.  I worked with their software–carefully, not wanting to break anything.  I developed a script, got feedback, rewrote it, and so on.  And in the end, we came up with a pair of nicely-tailored videos which seem to be doing the trick.

The moral of the story: that I’m willing to do my homework,  and even if your software overwhelms me, I won’t be scared away.  (And,  I suppose, that I’m glad I’m not a real estate agent.)

Promo: Custom Framing

Art To Frames is a custom framing site, with a very flexible interface where customers can order frames, design mats, and turn simple digital images into complete works of art ready to hang on their walls.  They asked for a video  to explain, demonstrate, and promote this new interface.  The challenge, of course, is that because you can place your images anywhere on the page, and each step builds on the previous one, the whole video had to be done in one continuous  shot.